Perhaps now more than ever Advertising budgets matter. To fully understand how advertising works, a potential customer has to see your logo or company name between 4 and 6 times for it to become memorable. This is where our Home Page has it's greatest power to get you 'known'.
Tired of junk mail delivered to your door? Not suprised. Some of us fought the good fight against a waste disposal unit on our doorstep in brighton, next to our childrens infant school. Where does printed matter to your door go? Print advertising is finished. It fuels the Incinerators ovens. We operate only onloine to keep ypur costs own and have NEVER delivered trash through your letter box.
Our Directory is returning on Google's first page for dozens and dozens of local common searches. 94% re-advertise with us after 12 months. 295,000 actual visitors mean almost the whole population of Brighton and Hove have visited our site whilst searching.
Our pricing is some of the best in Brighton and Hove.
More and more of the population are searching online. Particularly the younger generation with economic clout. do not under estimate the value of search. Future generations, as well as the current one, bin 95% of printed matter pushed through their door.
As a local brand we promote local businesses, local news stories and information from relevant elements of he Community, including a monthly update from our MP representative in Wesminster for the Brighon Pavillion ward. They will come when she is ready.....
Paper Directories, such as Yellow Pages and local advertising formats, generate waste that doesn't necessarily get recycled. Whilst the monthly ones can be useful, advertisers do not adverise for blocks of 12 months, as they do with us. This means when you need a certain advertiser later in the year, you may well have just thrown out the magazine he was advertising in and he isn't in the current one meaning a) they frustrate poential customers and b) you lose potential customers. With us, your advert is live for 12 months, 24 hours a day, 7 days a week. It can always be found. Properly keyworded, returning on Googles first page can cost thousands so check in with us.
Yellow Page become Yell.com ? To survive. And still does notcover costs. So choose your advertising budget wisely.
Anyway, dont take it from me, it's your budget. Getting it wrong can be cosly so choose carefully. Choose our no nonsense fair pricing packages and reach the local market today.
We've enlisted the lovely Jo Munroe to provide a monthly update on how a business can support there marketing online using such resources as Facebook and Twitter. Jo will be blogging for us in the months ahead so do keep an eye on her recommendations and try putting some into practice too.
Over to Jo.
So what is Social Media & how do I use it?
When I was asked to contribute a monthly post on Social Media I thought ‘this’ll be easy; most people know what social media is so I’ll probably just need to elaborate a bit more and demonstrate how they can use it to generate more interest in their products or services.’
But then it occurred to me that some people might not actually know what it is at all; they may have heard of it but are still a bit vague on the details, and even more unaware that they can use it to benefit their business. They probably think Twitter is just Stephen Fry gabbing on, and strangers sharing what they had for dinner!
So I’m going to try and explain in layman’s terms, the different and most popular forms of Social Media, what they are, how they’re used, how not to use them, and how you can use them to gain interest in your business or to highlight other things you may want to draw attention to, such as fundraising, or promoting an event, hobby or group.
One of the definitions of Social Media is “any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website”. So I guess, you should think of regular media as something that goes one-way – you engage with it but it doesn’t reciprocate, and Social Media as something that goes both ways and allows you to interact and communicate with it, then you’ve got the idea.
There are many forms of Social Media including Twitter, Facebook, Flickr, YouTube, Wikipedia, Blogs, Forums, and Foursquare. But because it’s the more interactive ones that work best for businesses, these are the ones that I’ll focus on in my posts.
Personally I think Social Media is an incredible tool; it can be used to find out what people think of your (and your competitors) product or service, to gather market research, to deliver better customer service, to interact with your existing customers, to promote events and offers, to demonstrate your expertise and show people what you do, and to keep up with industry developments – and it’s all free!
I know this is a very brief overview of what Social Media is, but each month I will go into more detail of each one and how it can be used. Most businesses find that one suits their type of business or needs more than another type, and some find that a combination gets better results. So hopefully you should gain a better idea of what this Social Media lark is all about and how you can benefit from it.
Joanne Munro is a Brighton-based virtual assistant (Freelance PA) who specialises in social media and admin support. You can find her website at www.munro-pa.co.uk, connect with her on Twitter at @munropaservices or read her productivity blog at www.chaoskiller.com
Carry on Printing Waste. :-) Reach the market. Dont Print.